Until quite recently, this was surprisingly simple. The ingredients of competitive advantage were well understood and cut across most industries. We strategists could look clever without having to work too hard – our "cookie cutter" solutions generally worked pretty well.
That predictable world is now nostalgia. Technology and globalization have undermined the traditional competitive levers, and the new ones are far less clear. This emerging, uncertain, and dynamic competitive environment puts an unprecedented premium on creativity in strategy development, and resilience in implementation.
This is where Inmill excels. We help our clients stay ahead of the curve, avoid competitive traps, and stake out emerging opportunities for true and lasting advantage. We do this through:
- Intensive competitive, market, and customer-need analysis.
- Insight-driven industry structure, technology, and customer-need forecasting.
- Creative and rigorous strategy development and testing.